Alex Hunter

Alex Hunter er ekspert på merkevarebygging og gode kundeopplevelser, i tillegg til å være ettertraktet foredragsholder og investor i oppstartsvirksomheter. Hunter har bakgrunn fra Virgin Group, der han var Head of Online og hadde ansvaret for Virgins globale digitale strategi i tillegg til Sir Richard Brandsons personlige digitale strategi. I tillegg til å være populær foredragsholder verden rundt, driver han også nå et prisvinnende online reiseprogram kalt «Attaché», som gir gode reisetips til forretningsreisende.

Web: www.haebc.com
Twitter: @cubedweller
Instagram: @cubedweller

Alex’ keynote:

The Art & Science of WOW!
The customer landscape has changed forever.
New businesses unencumbered by antiquated systems, processes and people are in the process right now of disrupting your industry, engaging your clients and customers, and reimagining your product. Key to survival in this brave new world is the importance of evolving your brand and client/customer experience. Highlights of the session include:
– Understanding that the winners in 2018 will be those who forget the transaction and focus on the relationship.
– That the key to success is understanding the emotional connection customers have with brands.
– All the wonderful data that we collect can be used to create powerful individual experiences.
– Tiny gestures and acknowledgements can have a huge impact on customer loyalty but also positively affect the bottom line.
– Brand consistency across all customer touchpoints creates a unified experience and removes potential «weakest links» in customer experience.
– You have a community, you just might not call it that. And they are hugely powerful.