Lisa Farrar / Emilie Stordalen

Lisa Farrar

Chief Digital Officer, Nordic Choice Hotels / CEO eBerry by Nordic Choice Hotels

Lisa joined Nordic Choice Hotels in January 2016 as Chief Digital Officer and CEO of its new innovations company eBerry. Lisa has been tasked with leading the company’s efforts in creating a close bond with its customers and ensuring a leading product portfolio within the digital customer journey. eBerry has 165 employees and has so far delivered several firsts in the Nordics, such as voice interaction (via Amazon Alexa), blockchain and a groundbreaking mobile app.


Emilie Stordalen - Norwegian Digital Travel ConferenceEmilie Stordalen

Emilie Stordalen er eier av Strawberry Group, som blant annet består av Nordic Choice Hotels. Hun er utdannet ved Cornell University i New York og Imperial College i London, hvor hun har en mastergrad i strategi, markedsføring og digitalisering. Emilie har bakgrunn som konsulent i Deloitte, og jobber i dag som prosjektleder i Nordic Choice Hotels’ digitale nysatsing, eBerry. eBerry er primært et teknologi- og distribusjonsselskap som skal sørge for at Nordic Choice Hotels har den beste digitale gjestereisen i bransjen. I eBerry har Emilie ledet og jobbet tett på ulike prosjekter, blant annet innenfor digital møtebooking, self check-in, lojalitetsprogrammet og mobile room keys.

Nordic Choice’s keynote:

Bold ideas and badass determination
Nordic Choice Hotels is no ordinary hotel company, it has ambitions to be bold, daring and challenge the status quo. They have a vision to create the worlds best customer journey, and change the way we live, having an impact way beyond the hotel experience.

Come and listen to Lisa Farrar and Emilie Stordalen share the story of the company’s way to become a global leader and innovator in the travel industry. She will share insights in their most recent elaborations with Artificial Intelligence, Augmented Reality and Blockchain, as well as how you create a company culture that not only allows failure, but actively encourage it.