DIGITAL TOURISM THINK TANK
Ramona Hall – SE1 Media Ltd
With more than 10 years experience working in digital tourism marketing, Nicholas has a broad knowledge of both the marketing sector and the tourism industry. He is currently the Managing Director of SE1 Media, a boutique marketing and consulting company he founded in 2006.
Ramona currently works as SE1 Media’s Research and Strategy Coordinator. Having studied marketing and tourism, Ramona has a solid understanding of destination strategies and specialises in tourism e-marketing, where she is currently developing a benchmark for the industry looking at the digital profile of destinations and pulling out best practice examples.
Helena Egan – Head of Destination Marketing Sales EMEAA at Trip Advisor
Helena brings over 13 years of experience in the travel and tourism industry. She joined TripAdvisor from Travel Weekly, U.S. and has also worked for Visit Britain and numerous cruise lines. For the past 11 years she has lived in London, and prior to that, in six countries across Europe and in the U.S. She holds a MA from the University of Helsinki.
Tim Nilo – Client Partner Norway
Tim Nilo og Christianne Wahl har ansvar for det norske markedet fra Facebooks europeiske hovedkontor i Dublin. De arbeider med å rådgi norske merkevarer og byråer på hvordan Facebook skal benyttes som markedsføringskanal og som en del av en merkevares overordnede marketingsmiks.
Siri G. Børsum – Google Norway Industry Leader Finance, Travel
Siri er leder for reiseliv og bank/finans i Google Norge. Hun har mange års erfaring fra salg og markedsføring, og har jobbet i Google siden 2007. Hun er en attraktiv foredragsholder innen alt fra digital lederskap, digitale fremtidsstrategier m.m. Vi har utfordret Siri til å blant annet ta oss med inn Googles fremtidsverden med Google+, Google Places og betydning for bedrifters synlighet i søk.
Managing Yahoo! Sales Partners – Resellers in Central & Eastern Europe and Israel. Developing and implementing Display Sales Strategy in markets with 100% YoY growth. Specialized in International Business Development, Reseller Management, Direct Sales, Online Advertising, Key Account Management, Mobile Advertising, Social Media, Ad Networks, Reporting tools (CRM, Sales Force).
THINK! SOCIAL MEDIA
Isabel is senior strategist at Think! and she leads the office in the Netherlands. She is renowned for her knowledge and experience in the field of online marketing, social media and destination marketing. She joined Think! from the Netherlands Board of Tourism and Conventions where she worked as a online consultant. She was a board member with the HSMAI, was nominated for online media woman of the year 2012 in the Netherlands, and she led several international projects for Think! Social Media.
Tine Thygesen is an expert in digital and mobile marketing. She is the CEO of mobile travel company Everplaces, a global travel tool, which also enables marketing managers build their own promotional apps. She has started several tech companies and is deeply connected within the world of digital and mobile.
Martin Schobert is founder of Tourismusdesign, and comes with more then 15 years experience in destination marketing. Martin, previously Head of R&D at the Austrian National Tourism Organisation, has worked on a wide range of fascinating tourism initiatives and given workshops and keynotes.
His fields of expertise include: product development and design of brand experiences of destinations, attractions, sceneries, leisure parks and cable car companies; optimising the “customer journey” of travellers by customer centred service design; coaching in (digital) communications (online brand management, corporate wording, storytelling, content strategy, online-PR, user enhanced content, relaunches, “on the road”).
An expert in the digital medium with a passion for social media and user experience, Lindsay develops and leads large-scale communications strategies and marketing campaigns for the web. From the planning phases through to implementation, Lindsay works with our content, campaign and SEO specialists to ensure the digital vision is maintained throughout with the latest tools and most proven techniques.
Lindsay’s experience crosses many sectors and spans the full range of digital services, including developing large-scale strategies and overhauling entire web presences, as well as implementing campaigns and SEO and PPC services.
Her clients include BlackRock, Intellectual Property Office, Crimestoppers, Monash University, Cardiff University, Southern Health NHS Foundation Trust and Sport Wales.
Before joining Precedent, Lindsay worked with the travel and tourism sectors across Canada. One of her major achievements was creating a multi-platform online presence for the Canadian Badlands tourist region, which included an extensive website design and build, and an integrated marketing campaign. She also worked as a Marketing and New Media Consultant in the commercial sector, and as a journalist.
After 30 years global marketing experience as a Global Vice President managing and building brands for companies like Unilever and Johnson & Johnson, Gary is now an independent marketing and branding consultant helping build global brands. His main expertise is in Brand Strategy & Positioning; Innovation and Product Development; Brand Communication including traditional and new digital media; and the Development and Delivery of Marketing Training Programs and Processes.