Anders Hanssen is 42 years old, has 4 children (soon) and comes from Senja in northern Norway. Anders has managed to build a community of 12.5 million followers on his social media channels on Facebook / Instagram – often by breaking all marketing rules… This summer his videos were the most viewed travel brand videos on Facebook GLOBALLY.
He is also the founder and owner of the resort Aurora Borealis Observatory, with up to 95% fully booked apartments up until covid-19. Crashing into corona really hard, like the rest of the industry, he is determined to survive by restructuring and building the virtual community https://aurora.live. Will working the algorithms of social media and going viral help him through the crisis? Breaking the rules – is it clever or not?