Katy Raines (Founding Partner, Indigo) is regarded as one of the UK’s leading consultants on data-driven marketing for Cultural Organisations, and as such has developed and led research and implementation programmes for large and middle scale organizations throughout the UK and Europe. She has a particular passion for CRM (including systems) and segmentation, and in using data to effect change and drive an audience-led approach for any cultural organization.
During the 2020 Covid-19 crisis she developed and delivered the largest FREE survey of cultural attenders’ attitudes to returning to events – After The Interval – working with over 500 organisations and capturing responses from over 250,000 attenders.
Her current clients include The Lowry, The MAC Belfast, Warwick Arts Centre, National Museums Liverpool, Shakespeare’s Birthplace Trust and Coventry City of Culture 2021. Prior to becoming a consultant in 2006 she held a number of senior marketing roles in large scale venues, holds a Music degree from Cambridge University and a 1 st -class MBA from Durham University.
Katy will speak about:
Spor C: Culture during Covid
How have audiences for cultural organisations been behaving during the Covid crisis, and what are their views on returning to live events and cultural experiences, and in experiencing culture digitally? What have cultural organisations learned through their digital experiments?
Katy Raines, Indigo Ltd (UK) will share the findings of the largest research study into Cultural attenders in the UK, involving over 500 organisations and with 250,000 audience responses, as well as her observations and thoughts on how organisations have been responding to the challenge of moving their activities, and their audiences online.