Kerry Radden

Head of Marketing – Royal Shakespeare Company

Kerry Radden - Norwegian Digital Travel Conference 2017Kerry is the Head of Marketing at the Royal Shakespeare Company. She has worked in marketing within commercial, charity and government-funded organisations. After more than a decade as an independent marketing consultant, advising arts organisations and charities on their branding and marketing strategies, Kerry joined the Royal Shakespeare Company in spring 2016.

Based in Stratford-upon-Avon, England, she leads a marketing team who deliver campaigns for all RSC productions, events, exhibitions, membership and commercial activity. She works closely with her colleagues in Audience Insight and Sales & Ticketing to both deepen the RSC’s engagement with current audience segments and develop new audiences, especially from under-represented groups of the UK population.