Peter Nash (IRL)

Peter Nash manages several interesting European markets including the Nordics and Benelux for Tourism Ireland, the agency which promotes Ireland internationally. Nash has held a variety of marketing and strategy roles in both the public and the private sector including Guinness and Diageo.  A keen sailor, Peter Nash enjoys year-round sailboat racing in Dublin Bay and summertime cruising along Ireland’s west coast, the spectacular Wild Atlantic Way.

Heartbeats and Heroes: how Ireland embraced the Internet of Things to connect with tourists

Storytelling has always been in the DNA of the Irish and telling tales has been at the heart of our promotion of the island of Ireland internationally. Our latest global campaign – ‘Fill Your Heart With Ireland’ – is all about our visitors’ stories, but with a technology twist.

We have used the Internet of Things to blend storytelling and technology in a way which allows us to passively but powerfully measure our visitors’ passion as they travel the island. We use technology to unlock their passion points and to create compelling content. Using heart-activated cameras we were able to identify which experiences and places really engaged and excited the visitor…you might say that our content is created and curated by the visitor in a unique way. Peter Nash of Tourism Ireland will explain how they overcame their fear that technology might overwhelm creativity and innovation in the development of their new campaign. He will also show how Tourism Ireland is embracing marketing technology and automation in all their communications