Signe Jungersted has been a thought leader in international tourism and visitor economy, as well as at the forefront of Copenhagen’s new approach to tourism, declaring the end of tourism as we know it and welcoming a new era of tourism management and city enablement, people-based growth and localhood for everyone. As Director of Development with Wonderful Copenhagen, Signe has led numerous innovative and strategic initiatives charging the fast-emerging Chinese travel market, co-creating new visitor experiences with Copenhagen’s cultural institutions, partnering with the city’s tech & startups and taking a deep dive into the locals’ view and perception of tourism in the city. Today, Signe is CEO of Group NAO, developing innovative projects, strategies and concepts for change and charging transformative agendas across industries and organisations. Signe is also Board Member of Odense City Museums and she holds a Master’s degree in Political Science from the University of Copenhagen and executive education in management and leadership from MIT Sloan School of Management.
Dette skal Signe snakke om:
The good, the bad and the ugly – the future of tourism and technology
While UNWTO predicts 1.8 billion international arrivals by 2030, massive growth numbers are increasingly met with worry. With overtourism and flygskam as key trends in tourism, how will the future of tourism unfold? As travellers seek the authentic, off-the-beaten track, how will destinations enable a balanced and diverse tourism development?
In this presentation, we will explore the future trends of technology in travel and how technology holds potential to both amplify the human face of travel and enable a more balanced tourism development. Meanwhile, no cure without risks and technology holds potential to also amplify the ‘tourism problem’. So, where do we go from here in the future of tourism and technology?…