Signe Jungersted (DK)

Signe Jungersted has been a thought leader in international tourism and visitor economy, as well as at the forefront of Copenhagen’s new approach to tourism, declaring the end of tourism as we know it and welcoming a new era of tourism management and city enablement, people-based growth and localhood for everyone. As Director of Development with Wonderful Copenhagen, Signe has led numerous innovative and strategic initiatives charging the fast-emerging Chinese travel market, co-creating new visitor experiences with Copenhagen’s cultural institutions, partnering with the city’s tech & startups and taking a deep dive into the locals’ view and perception of tourism in the city. Today, Signe is CEO of Group NAO, developing innovative projects, strategies and concepts for change and charging transformative agendas across industries and organisations. Signe is also Board Member of Odense City Museums and she holds a Master’s degree in Political Science from the University of Copenhagen and executive education in management and leadership from MIT Sloan School of Management.

Twitter: @signexina