Sigríður Dögg Guðmundsdóttir is Head of Visit Iceland at Promote Iceland, which recently launched a viral campaign called «You Need Iceland». She has been with Promote Iceland for four years working on different aspects of promoting the destination in that time. Before Promote Iceland she worked at Visit Reykjavík and she has also managed a tourism cluster in Southeast Iceland called the Vatnajökull Region. Before that she was a journalist at the largest newspaper in Iceland, Fréttablaðið.
Sigríður have a BA in Political Science and MS in Marketing and International Business.